Stories & Insights

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Discover the world of matcha through our stories, recipes, and insights into authentic Japanese tea culture

Warm matcha latte in a ceramic mug by a snowy winter window, with a Munchies pouch softly blurred in the background
matcha October 27, 2026

Warm Matcha Latte: A Simple Ritual for Winter Mornings

A warm cup, a few quiet minutes and a recipe you can make your own. Prepare a winter matcha latte with oat milk, vanilla or a little cinnamon.

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Hot water being poured into a ceramic bowl of matcha, with steam and a bamboo whisk beside it
matcha October 23, 2026

Why Is My Matcha Bitter? 7 Common Mistakes and How to Fix Them

Matcha tastes too bitter or feels gritty? Check seven common preparation mistakes, from water temperature and proportions to whisking, freshness and tea choice.

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Matcha powder in a ceramic bowl with a sieve, bamboo whisk and water ready for preparation
matcha October 20, 2026

How to Prepare Matcha at Home: Tea, Americano and Latte

Start with 2 g of matcha, water at 70–80°C and a simple whisking technique. Make a concentrated base, then turn it into tea, americano or a hot or iced latte.

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Green iced matcha latte and brown iced hojicha latte side by side on a light wooden counter
hojicha October 16, 2026

Matcha vs Hojicha: Differences in Taste, Caffeine and Preparation

Fresh green matcha or roasted brown hojicha? Compare the two teas by taste, processing and preparation, with a careful look at caffeine.

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Iced hojicha latte with brown roasted tea and creamy milk on a light wooden counter
hojicha October 13, 2026

What Is Hojicha? Taste, Caffeine and How to Prepare It

Meet hojicha: roasted green tea with a brown colour and notes of toasted nuts and caramel. A practical guide to its taste, caffeine and preparation.

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Edited illustration of monks harvesting tea among green bushes in a misty garden
October 9, 2026

Matcha’s Chinese Origins: The Story Behind the Green Tea

Explore the history of matcha, from powdered tea in China to Japanese tea culture. Discover the role of Buddhist monks and how modern matcha took shape.

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Steeped green tea with tea leaves beside whisked matcha with matcha powder and a bamboo whisk
October 6, 2026

Not Your Ordinary Cup of Tea: Meet Matcha

Meet matcha, the finely ground Japanese green tea. Discover how it differs from regular tea, what it tastes like, and how to prepare it at home.

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Creative Ways to Use Matcha Beyond Lattes
matcha November 27, 2025

Creative Ways to Use Matcha Beyond Lattes

Discover creative ways to use matcha beyond lattes. Explore smoothies, chia pudding, baking, and savoury recipes that bring its distinctive flavour into your kitchen.

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